Page 111 - CTB_Icons-of-india_LR

108 109

With over almost two decades of experience, the
brand has delved into every category of Indian
wear including pret, bridal, menswear, couture, sensibilities rooted with the true journey to introduce their worldwide

indo-western wear and more. Sulakshana Monga perspective at bay. clientele to a new genre of ethnic
Today the three work in conjunction ensembles. With a modern flare
to build the empire to new heights. at heart, Sulakshana Monga is
determined to enter the space that
The Brand
Story of The Brand includes a bride-to-luxury category
that includes pieces that cater to every
Env isioned by Sulakshana
Monga herself, the eponymous
budget, style and aesthetic.
Sulakshana label is where clients come to bring The USP
their dreams to life. The ensembles
The U
SP
Helmed in India within its roots,
cross over from ethnic-wear to
indo-western, bridal couture to light Sulakshana Monga is known for its
celebration pieces, but the thread
contemporary take on traditional
Monga that weaves through each of them craftsmanship. Indegenous at its core,
the brand embodies style from the
is the elevation of India’s traditional
best into a contemporary avatar.
ornamentation, each part is carefully
A flawless mix of unconventional get go, from the silhouettes to the
silhouettes populated with luxurious thought through from its inception to
fabrics, rooted embroideries, finish. The narrative is entrenched in
ostentatious embellishments and storytelling, and each piece evokes the
a narrative imbued in the art of nostalgia of yesteryear.
he Founders history, each garment has a story. A
Born in 1966 in Bikaner, Rajasthan, Sulakshana clear manifestation of heritage with
Monga was always creatively inclined from the start. a modern lens, Sulakshana Monga
Her love for the arts and embroidery stems from her innovatively romanticises the cultural
parents who were patrons of both and imbued a love legacy of India.
for craft in her from the very start. While her
The Vision
love for fashion was always there, at the time The Vision
there were no design schools in the country, but she With over almost two decades
followed her passion and began working in the field of experience, the brand has delved
in 1989. Armed with experience, 2003 was finally time into every category of Indian wear
for Sulakshana Monga to start her own label. As the including pret, bridal, menswear,
company spread its wings in the Indian subcontinent couture, indo-western wear and more.
and beyond, her son Porus Monga joined the label in The future holds a transformative
2006. His key focus was to manage the ever growing
business with his keen bent of mind that could be
applied to the flourishing label. With production,
finance, administration and sourcing all under his belt,
Sulakshana Monga was able to scale her line to cater
to the augmenting set of clients and loyalists. By 2010,
her other son Dhruv Monga also came on board to
aid the creative wing of the brand and assimilate the
Sulakshana Monga style. Working from the ground
up for a decade, Dhruv Monga took full creative reign
of the label in 2018. The label has been on a new road
to disrupt the Indian wear market with his creative