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Whimsical yet traditional, avant-

It isn’t uncommon to spot them at weddings of garde but contemporary, dreamy and
famous personalities, and the personal wardrobes of practical, Sulakshana Monga has
Arjun Kapoor, Deepak Chahar, Virendar Sehwang, developed a genre of their own over the

Amir Khan, Akshay Kumar, Deepika Padukone and years. Whilst some garments transport
more. Celebrities like Aditi Rao Hydari, Malaika you back to the divine golden era gone
Arora, Tara Sutaria and more are often spotted in by, others translate to a utopian reality
their ensembles for red carpet events, weddings and that is an experience in itself.

numerous gatherings.

The Market Padukone and more. Celebrities like with a strong digital presence via their
The Market
Dotted throughout the globe, Aditi Rao Hydari, Malaika Arora, Tara own website and many aggregator
Sulakshana Monga has been catering Sutaria and more are often spotted retailers.With an ever growing list
to the country and beyond from the in their ensembles for red carpet of garment pillars, it is the constant
very start. With stores all around events, weddings and numerous support of their 25,000+ clients that
India, including high net worth cities gatherings. Entwined with the love for they are known as one of the most
like New Delhi and Mumbai in prime understanding craft and the modern loved design families of India.
localities, the brand has also has a contemporary outlook, each client
The Ethos
significant presence in the Middle comes back for more because they The Ethos
East, United Kingdom, United States resonate with the intrinsic ideology of Whimsical yet traditional, avant-
of America, Canada, South Africa the brand. garde but contemporary, dreamy
and many more locales that are and practical, Sulakshana Monga
flooded with loyal customers who The Journey has developed a genre of their
The J
ourney
keep coming back for more. Up until Sulakshana Monga began with own over the years. Whilst some
the pandemic there were also stand- a single store in New Delhi and garments transport you back to the
alone stores in the UK in London and 5 artisans in the early 2000s, the divine golden era gone by, others
Birmingham that are currently under idea was to bring to light the artful translate to a utopian reality that is
re-establishment. aesthetic of India with a newfangled an experience in itself. The idea for
style. As the label grew, and the client each piece is to resonate back to your
The Clients
The Clients base spread across the country, the story with the unique Sulakshana
Although the family run business brand aimed to feed the appetite of Monga aesthetic. Nurturing back to
comes from humble beginnings, their what was the need of the hour— the best design practices that include
clientele includes the who’s who of bridal couture. Catering to the whole referring to forecasted shades of the
Bollywood, politics, society, industrial wedding brigade, Sulakshana Monga season, themes of now and a sketch-
families and the affluent from around started showcasing couture in 2014, first philosophy, each collection is
the globe. It isn’t uncommon to this was seen in their stores, in fashion dreamt in a way that chronicles a
spot them at weddings of famous shows, trunk shows and everywhere memoir from start to finish. Each
personalities, and the personal around the world. Today, the house inspiration is dissected in every form
wardrobes of Arjun Kapoor, Deepak of Sulakshana Monga employs over to be threaded into the pieces that
Chahar, Virendar Sehwang, Amir 700 skilled artisans spread across four vary from seed to scene.
Khan, Akshay Kumar, Deepika factories and countless stores along