Page 89 - CTB_Icons-of-india_LR
P. 89

86                                                                                                                                                    87



 Twenty with





 Innovations




 in Plenty                                                                      things don’t go your way, and Praharsh doesn’t want any   4improve fun to use as well. Users can
                                                                                   Adolescence  can  be  a  period  of  mental  turmoil  if
                                                                                                                                Some  additional  features  make
                                                                                teenager  to  endure  the  constant  questioning  he  went
                                                                                through. “My mission is to enhance the quality of life for 50   create their own avatar that look just
                                                                                                                             like them. They can collect coins and
 Entrepreneurs don’t come any younger.                                          million teenagers around the world.” 4improve aims to help   redeem discounts. They can compete
                                                                                them develop qualities of determination and innovation,   and interact with friends, which can
 20 years young, Praharsh Parikh is on a journey                                confidence, honesty, and boost their energy through the   keep them motivated and fulfil their
                                                                                three  key  mantras  of  fitness;  meditation,  exercise,  and   need for social belonging.
 to build awareness among teenagers about the                                   healthy nutrition.                           and  Android.  Praharsh’s  first  love
                                                                                                                                4improve  is  available  on  IOS
                                                                                   There are some apps that provide tips on meditation,
 key elements of fitness from an early age with                                 a handful centered around nutrition, and plenty to help   is cricket and the sport has fueled
                                                                                you with exercise. Praharsh has pioneered the thought of
                                                                                                                             his passion to pursue new levels of
 the help of his 360-degree fitness app.                                        bringing the best of all three worlds to one app, 4improve.   awareness  and  knowledge  in  fitness
                                                                                                                             for adolescents in India, a country
                                                                                With such a young target audience, the subscription for the
                                                                                app is priced at Rs. 365 annually, i.e., Rs. 1 a day. A one-  very close to his heart. His course in
 Praharsh Gunjan Parikh, 20                                                     month free trial allows users to explore the features, reap all   psychology is helping him understand
                                                                                the benefits, and then opt for the subscription.  consumer behaviour, allowing him to
                                                                                   When it comes to exercise, 4improve comes with a step   give his audience what they want. He
                                                                                tracker, new stretches every day, and high intensity interval   also  understands  and  acknowledges
 Rupee a day can keep the doctor away. Not just that, it can   and pain, and that is precisely what motivated Praharsh to   training. From walks to work-out, the benefits for children   that 4improve is only the start of his
 improve your fitness, both physical and mental by 1% a   pursue a goal so noble. “4improve was born through my   are vast and it not only augments physical fitness, but also   entrepreneurial journey and hopes to
 day. If you are asking how, here’s how! Meet the youngest   own pain. I played cricket for Lancashire from the U-10   sharpens scholastic performance and builds discipline and   achieve bigger and better things in the
 entrepreneur in the magazine – Praharsh Parikh. At just 20,   age group and represented England U-15 and U-17. While   habit formation.  future. He has started at the perfect
 the India-born, UK-raised young gun has a strong vision   I rose through the ranks into the Academy and the Second   With 1000-plus tracks to aid meditation, children can   place; with our future generation.
 to improve the quality of life for children aged 12-18. He   XI at Lancashire, I couldn’t land a contract with them for a   say goodbye to stress, self-esteem issues, and depression.   Download 4improve and for more
 already has the means by which they can track and improve   variety of reasons. One question though constantly loomed   Needless to say, meditation can also help them with   information about all the elements of
 all the elements of fitness. Presenting the one fitness app   over my head, was I good enough?”  concentration in their academics.  fitness,  follow  4improve_official as
 you will ever need – 4improve.  Praharsh recollects that he only started focusing on   Along with all the necessary information on nutrition   well  as  Praharsh’s  Instagram  profile,
 We  couldn’t  help  but  wonder  why  a  20-year-old  is   fitness when he was 15. “What if I had started earlier, with   and  its  benefits,  4improve  helps  teenagers  plan  and   praharsh.parikh29. He guides his
 on  this  noble  mission,  when  he  could  focus  merely  on   all the knowledge I have now?” He believes he would have   prepare  various  meals,  helping  them  become  culinarily   followers  with  tips  on  fitness  and
 his  bachelor’s  degree  in  psychology  at  the  University  of   played at higher levels in cricket had he been aware of the   independent. Starting early can help them ward themselves   wellbeing.  He  is  indeed  a  young
 Manchester, or assist his father in the family business. As   nuances  of  fitness  earlier.  It  doesn’t  just  apply  to  sport;   against obesity too. The app also comes with a feature to   entrepreneur prepared to make a
 they say, behind everything creative lies a heap of struggle   staying fit helps children in all walks of life.  track water intake to ensure users stay hydrated at all times.  change for good.







                                                          My mission is to enhance the quality

                                                          of life for 50 million teenagers around

                                                                                  the world.
 Meditation  Exercise  Nutrition  Rewards  Avatar
   84   85   86   87   88   89   90   91   92   93   94