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                                  The video titled ‘Sister vs Girlfriend | Real story of every
                                 brother’, not only explores the humorous content approach

                                  but also puts forth the hypocritical brother attitude in the
                                   most amusing and light-hearted way. Most of his videos
 The MriDul.                      hearted and comical, his approach popularised with the
                                   address an idea in an exaggerated way to make it light-


                                                       masses like a wildfire.
 Laugh it out on a




                                explores the humorous content   now stands at 33 lakh views. It had
 Diamond click                  hypocritical  brother  attitude  in  the   less than 3 mins. Today The Mridul is
                                                              only 2 main characters and ran for
                                approach  but  also  puts  forth  the
                                                              using multiple characters and setups,
                                most amusing and light-hearted way.
                                Most of his videos address an idea in   costumes  and locations,  for scaling
                                an exaggerated way to make it light-  up their performances and ideas.
 Winning over the hearts of the Indian   hearted and comical, his approach   The duration of the videos asked for
                                popularised with the masses like a   an  extension  after  all  the  love  that
 society with his unique comical tactics  wildfire.           had  been  showered  on  the  previous
                                  The  Mridul  became  an  example   content.
                                of  overnight  success  by  gaining   To  date  Channel  ‘The  Mridul’
                                100K subscribers in less than a year.   has  got  90+  videos,  12+  Million
                                He crossed the 1 million mark in   subscribers and most videos crossing
 reation  is  a  talent  not  everyone  can   mere months from the previous   the  20  million  mark,  while  breaking
 master, one creates and the others   achievement  and  by  November  of   the 1 Million mark within an hour of
 follow in their footsteps. Mridul Tiwari   2021  Mridul  and  his  companions   posting. The most popular video on
 is the epitome of comic content creation   posed in  front of  a  camera  with  a   The Mridul is titled, ‘School Life’ and
 according to the millions of viewers who   Diamond  play  button.  The  Mridul   has got 250 Million views on Youtube.
 click on his videos to have a short break   reached its viewers in the most   Most of his videos cross the 1 lakh
 of comic relaxation and might end   touching way possible.   mark within an hour of posting. The
 up binge-watching some of the best   The challenge with humour is   audience is believed to connect with
 lighthearted and witty content for an   that  it  can  become  offensive  easily.   the videos not only due to the content
 hour.                          The Mridul is exploring the content   but  also  due  to  the  unique  Desi
 Born  to  Mr  Raghvendra  Tiwari  and   of  humour  without  bargaining  the   approach towards it.
 Mrs  Shashi  Tiwari  in  Greater  Noida,   respectfulness of the various societies   Another wonder is that these
 this  town  boy  is  creating  great  hype  on   they  represent  by  using  Hindi  and   videos  are  family-friendly  and  can
 YouTube and other social media platforms.   other  local  dialects  they  tribute  and   be  enjoyed  by  various  age  groups.
 Having graduated from Meerut University   contribute to the cultures they share.   This up and coming 21-year-old star
 he has a great knack for desi culture which   The YouTube description, ‘ Aap haste   of  comedy  has  been  recently  listed
 reflects in his content. Starting with ‘The   rahein, hum hansate rahein’ is like a   in  YouTube’s  top  10  Indian  creators
 Mridul’ about 4 years back with a video   welcome note to any kind of viewer.   released  by  YouTube.  Mridul  Tiwari
 ‘Sister vs Girlfriend’, he established a fine   The  Mridul  represents  and  thereby   is also a social media influencer with
 viewer base from the beginning.   protects the desi North Indian culture   1  Million  Facebook  followers  and
 The  video  titled  ‘Sister  vs  Girlfriend   in a sweet way.   5 Million Instagram followers. This
 | Real story of every brother’, not only   The  first  video,  posted  in  2018   makes a rising sensation in every sense.
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