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                                                                                                 Anjul Bhandari specializes in the heritage
                                                                                             Lucknowi hand embroideries of Chikankari and
 Anjul Bhandari                                                                             Mukaish. Her creations are sold online and offline

                                                                                              through the biggest multi designer stores across
                                                                                               India and internationally, as well as retailing
                                                                                             bespoke ensembles from her studio in New Delhi.





 njul Bhandari is a self-taught artist who designed
 couture  for  over  10  years  before  finally
 launching her eponymous label in 2010. The
 Lucknow-based  designer  has  had  a  long-
 standing love affair with the craft of her
 land, which explains her inclination to                              region,  with  Anjul  being  the  only   painting  technique  of  Kalamkari,
 champion it through her designs. The                                 female entrepreneur to have taken   hand weaving of pashmina, hand
 eponymous couture and pret wear label dips into                      on this massive responsibility single-  dying  technique  of  bandhani,  parsi
 the City of Nawab’s fabled history and presents its                  handedly.  All  the  label’s  Chikankari   gara hand embroidery and also used
 legacy to the world with timeless heirloom pieces.                   comes  from  GI  tagged  region  of   hand woven khadi .
 Anjul Bhandari specializes in the heritage                           Lucknow (Awadh) to ensure there is   The brand has dressed celebrities
 Lucknowi  hand  embroideries  of  Chikankari                         no compromise on quality. The label’s   such as Deepika Padukone, Tara
 and Mukaish. Her creations are sold online and                       collective group of artisans consists of   Sutaria, Alia Bhatt, Mira Rajput,
 offline  through  the  biggest  multi  designer  stores              quiet a few fourth-generation master   Madhur Dixit, Kajol and many more.
 across India and internationally, as well as retailing               craftsmen, belonging to families that   The  label  today  champions
 bespoke ensembles from her studio in New Delhi.                      enjoyed the patronage of the royal   Chikankari in its purest, most
 She has been at the vanguard of reimagining the                      court of the last Nawab of Lucknow.   undiluted form without feeling
 traditional embroideries from Awadh through her                         Anjul   Bhandari’s  design  the need to modernize that which
 distinct and contemporary highlights that have                       philosophy is ‘to promote the hand   holds the power to stand the test
 brought  Chikankari  to  mainstream  Indian  bridal                  work rich in the cultural heritage   of  time.  The  motifs  used  across
 couture.                                                             of India’. She has applied the   the  collections  find  their  origin  in
 As of today, the brand supports a great number                       dexterity of the master craftsmen of   the Persian and Mughal ages, and
 craftsmen  & women across  all the art forms                         Chikankari and Mukaish  with other   the  embroideries  stay  true  to  their
 championed  by  the  brand.  This  is  the  highest                  artforms from India such as the hand   traditional etymology. The vision is
 number  of  craftsmen  &  women  in  the  Awadh                      block printing technique Ajrak, hand   to preserve, not reinvent.
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