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Anjul Bhandari specializes in the heritage
Lucknowi hand embroideries of Chikankari and
Anjul Bhandari Mukaish. Her creations are sold online and offline
through the biggest multi designer stores across
India and internationally, as well as retailing
bespoke ensembles from her studio in New Delhi.
njul Bhandari is a self-taught artist who designed
couture for over 10 years before finally
launching her eponymous label in 2010. The
Lucknow-based designer has had a long-
standing love affair with the craft of her
land, which explains her inclination to region, with Anjul being the only painting technique of Kalamkari,
champion it through her designs. The female entrepreneur to have taken hand weaving of pashmina, hand
eponymous couture and pret wear label dips into on this massive responsibility single- dying technique of bandhani, parsi
the City of Nawab’s fabled history and presents its handedly. All the label’s Chikankari gara hand embroidery and also used
legacy to the world with timeless heirloom pieces. comes from GI tagged region of hand woven khadi .
Anjul Bhandari specializes in the heritage Lucknow (Awadh) to ensure there is The brand has dressed celebrities
Lucknowi hand embroideries of Chikankari no compromise on quality. The label’s such as Deepika Padukone, Tara
and Mukaish. Her creations are sold online and collective group of artisans consists of Sutaria, Alia Bhatt, Mira Rajput,
offline through the biggest multi designer stores quiet a few fourth-generation master Madhur Dixit, Kajol and many more.
across India and internationally, as well as retailing craftsmen, belonging to families that The label today champions
bespoke ensembles from her studio in New Delhi. enjoyed the patronage of the royal Chikankari in its purest, most
She has been at the vanguard of reimagining the court of the last Nawab of Lucknow. undiluted form without feeling
traditional embroideries from Awadh through her Anjul Bhandari’s design the need to modernize that which
distinct and contemporary highlights that have philosophy is ‘to promote the hand holds the power to stand the test
brought Chikankari to mainstream Indian bridal work rich in the cultural heritage of time. The motifs used across
couture. of India’. She has applied the the collections find their origin in
As of today, the brand supports a great number dexterity of the master craftsmen of the Persian and Mughal ages, and
craftsmen & women across all the art forms Chikankari and Mukaish with other the embroideries stay true to their
championed by the brand. This is the highest artforms from India such as the hand traditional etymology. The vision is
number of craftsmen & women in the Awadh block printing technique Ajrak, hand to preserve, not reinvent.