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                                                                                                                                                                                                                                                                   Anjul Bhandari specializes in the heritage
                                                                                                                                                                                                                                                               Lucknowi hand embroideries of Chikankari and
                                                                          Anjul Bhandari                                                                                                                                                                      Mukaish. Her creations are sold online and offline

                                                                                                                                                                                                                                                                through the biggest multi designer stores across
                                                                                                                                                                                                                                                                 India and internationally, as well as retailing
                                                                                                                                                                                                                                                               bespoke ensembles from her studio in New Delhi.





                                                                                             njul Bhandari is a self-taught artist who designed
                                                                                              couture  for  over  10  years  before  finally
                                                                                               launching her eponymous label in 2010. The
                                                                                                Lucknow-based  designer  has  had  a  long-
                                                                                                 standing love affair with the craft of her
                                                                                                    land, which explains her inclination to                                                                                             region,  with  Anjul  being  the  only   painting  technique  of  Kalamkari,
                                                                                                    champion it through her designs. The                                                                                                female entrepreneur to have taken   hand weaving of pashmina, hand
                                                                                           eponymous couture and pret wear label dips into                                                                                              on this massive responsibility single-  dying  technique  of  bandhani,  parsi
                                                                                           the City of Nawab’s fabled history and presents its                                                                                          handedly.  All  the  label’s  Chikankari   gara hand embroidery and also used
                                                                                           legacy to the world with timeless heirloom pieces.                                                                                           comes  from  GI  tagged  region  of   hand woven khadi .
                                                                                              Anjul Bhandari specializes in the heritage                                                                                                Lucknow (Awadh) to ensure there is   The brand has dressed celebrities
                                                                                           Lucknowi  hand  embroideries  of  Chikankari                                                                                                 no compromise on quality. The label’s   such as Deepika Padukone, Tara
                                                                                           and Mukaish. Her creations are sold online and                                                                                               collective group of artisans consists of   Sutaria, Alia Bhatt, Mira Rajput,
                                                                                           offline  through  the  biggest  multi  designer  stores                                                                                      quiet a few fourth-generation master   Madhur Dixit, Kajol and many more.
                                                                                           across India and internationally, as well as retailing                                                                                       craftsmen, belonging to families that   The  label  today  champions
                                                                                           bespoke ensembles from her studio in New Delhi.                                                                                              enjoyed the patronage of the royal   Chikankari in its purest, most
                                                                                           She has been at the vanguard of reimagining the                                                                                              court of the last Nawab of Lucknow.   undiluted form without feeling
                                                                                           traditional embroideries from Awadh through her                                                                                                 Anjul   Bhandari’s  design  the need to modernize that which
                                                                                           distinct and contemporary highlights that have                                                                                               philosophy is ‘to promote the hand   holds the power to stand the test
                                                                                           brought  Chikankari  to  mainstream  Indian  bridal                                                                                          work rich in the cultural heritage   of  time.  The  motifs  used  across
                                                                                           couture.                                                                                                                                     of India’. She has applied the   the  collections  find  their  origin  in
                                                                                              As of today, the brand supports a great number                                                                                            dexterity of the master craftsmen of   the Persian and Mughal ages, and
                                                                                           craftsmen  & women across  all the art forms                                                                                                 Chikankari and Mukaish  with other   the  embroideries  stay  true  to  their
                                                                                           championed  by  the  brand.  This  is  the  highest                                                                                          artforms from India such as the hand   traditional etymology. The vision is
                                                                                           number  of  craftsmen  &  women  in  the  Awadh                                                                                              block printing technique Ajrak, hand   to preserve, not reinvent.
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